Ever have those days where you can't find something important in your bag and you look and look and it's not there?You search the whole house and finally you find it, when you check your bag again. Or, is your place too small to have a table by the door and so you don't have a consistent, convenient place to leave your keys, sunglasses, etc? Elefunction's newest products will take care of that for you; their tagline is Design That Never Forgets. The Elephant mounts on the wall very easily and can become your command center to corral your things.. The strong cord holds glasses, sunglasses, phones, mail, and other small items, while super magnets embedded in the 'trunk' take care of your keys (even if you're a janitor, I've seen it in person). Available in walnut or ash, and with or without an edge color, these products are all handmade in Colorado. If you like to check your hair/teeth, or throw on some last-minute lipstick before you run out the door, the Echo mirror allows you to do that and has the same organizational function as the Elephant. Echo comes in walnut or ash. Keeping your keys and glasses in one dedicated spot like this also keeps your keys from scratching the lenses of your glasses, which can happen easily in a bag. Plus, most importantly, you don't run around like a chicken with its head cut off looking for things when you're trying to get out the door to work or to meet friends.
Designer Brad Reed Nelson, founder of Board by Design - who I first met when I fell for his fabulous rockers at the AD Home Show a few years ago - initially started Elefunction as a way to keep track of his sunglasses. The product, the I Wear rack, was a simple board and tension cord (it and earlier iterations are still available). In the process Brad found that what they were doing was creating better relationships because people were happier, less stressed, more prompt, and more pleasant to be around all because they weren't wasting time looking for their things. It's pretty powerful when a simple product can do that!
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