fresh produce: oh joy! for target
I'm not the first person to be excited about Oh Joy!'s collection for Target, which just launched, and I certainly won't be the last. I have to say in all honesty, that Joy Cho is probably my favorite blogger of all right now (I even bought her book on my Kindle so I could learn more about blogging as a business, now if I could just find time to read it). In addition to having an insanely attractive family (I want to have a playdate with our daughters), her taste is fabulous, and she seems so down-to-earth and real; she's very positive, but she isn't afraid to peel back the layers and share her hectic reality. Somehow it was comforting to know that Joy struggles with a lot of the same things I do; you always know other parents feel the same way but it's reassuring to hear it anyway.
Her collection for Target is really lovely and feels very much "her"—as much as you can know someone from reading their blog, it feels like an accurate translation of who she is and her style. The products are very cheerful and feminine, and the shots from her LA launch party have so many great entertaining ideas and decor moments in them. The paper goods are adorable, but I especially love the entertaining pieces that have more longevity. The collection includes more paper goods, cutlery, decor items, cake toppers, and balloons.
The launch party in LA was intended to be an outdoor garden party, but rain drove them inside. I don't think the party lost much of anything by being indoors. There are so many great and easy entertaining ideas that I'm actually planning to blog about them tomorrow for my other job at the event planning company. But decor-wise, here's something I loved. We've seen this cocktail table around for years, but it's always in white. How fresh does it look in color? I love how they painted the tables to coordinate with the collection.
product images via target; party images via oh joy! photographs by laure joliet
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