fresh produce: launch of petit pehr collection

A couple of years ago at the NY gift show, I discovered then-new home accessories company Pehr (pronounced pair). I immediately asked founder Jennifer Kelly to borrow napkins and table runners for an entertaining story I was working on and carried them right off the floor on the last day of the show.  

Jen and childhood friend and partner Rebecca Perren are based in Toronto and their designs are bright, modern, and easily mix-and-matchable. Since that gift show they have introduced additional patterns and expanded their product offerings to include other home items beyond the table linens they began with. 

Now comes the launch of Petit Pehr—a collection for the younger set—inspired by their own growing families' needs and demand from customers and retailers. Bedding, swaddles, and storage come in three color ways: blue/red, pink/citron, and grey/yellow with complementary patterns mixed in. A sampling of the new collection:

I can't even with these adorable drawings!

(Pink 3 Stripe Storage shown)

The products are all available at Hudson, but check out their online catalog, if only for the sweet illustrations of snuggly animals (see above).  Parents will appreciate that all of Pehr's products are made of natural cottons and linens, and better still, are machine washable.

images via pehr and hudson

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