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everybody on the flor: flor's new fall collection

9/26/2013

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I've always thought FLOR was a genius product, particularly for klutzy, spill-prone people and those with kids or pets. I may fit into one or more of those categories. Something spilled? Just pick up the square, clean it, and put it back, or worst-case scenario—replace a square, but at least you're not replacing the whole thing or having to cut a random piece out and replace it as with a wall-to-wall situation. 

And, I'm sure it goes without saying, but the extremely customizable nature is a huge draw. Rugs can be any size you wish, all the way up to wall-to-wall and design-wise, there are dozens of colors and an array of patterns that appeal whether you lean toward solids, graphic patterns, or traditional motifs.

My style has changed a lot since I first realized I was passionate about decor and it has been a long time since something like a patchwork of big, bright colored squares appealed to me. So I will admit, I hadn't checked out FLOR thoroughly in a while.

I am really excited about their fall collection. The patterns are sophisticated but approachable and very much fit in with my current aesthetic. And when you figure that it's going to cost somewhere between $450-$870 (give or take) for a rug slightly larger than 8'x10', it's also extremely affordable. 

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Jump Jive in cream
Chevron continues to be strong, and Jump Jive is a nice subtle take. See the places where they've interspersed tiles turned in the opposite direction to create a diamond shape? That plus intentional irregularities in the pattern give it a more interesting look. Jump Jive is part of the new (Better Than) Wool collection constructed of shed-free all recycled nylon fibers mimicking the softness of wool.

Pairing all the new (Better Than) Wool patterns together—as in the topmost image—makes a really strong statement and the neutral palette keeps it from appearing too wild. [Also, God help me, I love those lacquer walls!] Patterns shown are Jump Jive, Carry A Torch, Swing Beat, and Vintage Vibe (introduced in the summer). 

See Vintage Vibe closer below, with a contrasting border of Jitterbug Memories:
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Vintage Vibe in cream
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Jitterbug Memories in grey
Jitterbug Memories (above) was introduced in the summer, but is part of the same wool-alternative line. This seems like it could have been handmade on the other side of the globe. I love how it looks, and in the taupe colorway (not shown) it reads so differently but is just as cool. The mood of this shot is what drew me in, though. 

If these were too subtle for you, the fall collection has more:

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Jimdandy in indigo
Optical-illusion pattern Jimdandy is fun, and would be a nice alternative to the black and white striped rug with the off-kilter stripe in the middle that everyone seems to have now. I mocked up a 5'x7' in indigo (above), but it comes in black and other neutrals. Each square has a random pattern so what you end up with will be a surprise.
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new color: emerald
Emerald is a new color for the textured Made You Look style. Here it's dramatically paired with black, but there are more than 70 colors available.
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Something Concrete
Inspired by the texture and variations of natural concrete, Something Concrete could be ideal if you're someone who's really into the rustic industrial trend. In a large size, or wall-to-wall, you could simulate the floor of an urban loft anywhere, but without the literally cold feel.

BONUS: If you like Jimdandy and you're in the market, you're in luck - FLOR is having a sale right now on their graphic pattern collections, but it ends Sunday! 


images via FLOR

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